Unpopular draws on the never-before-seen archive of music promoter, record company founder and entrepreneur Stephen ‘Pav’ Pavlovic, taking audiences behind-the-scenes of the alternative music scene in the 1990s. Unpopular comes from the idea that alternative music in the 1990s began as a movement that deliberately avoided the mainstream and anything popular. It became the dominant cultural movement of the 90s with artists that helped define the genre – Sonic Youth, Beastie Boys, Mudhoney, Nirvana, Bikini Kill, Fugazi, Pavement, The Lemonheads and more. Mudhoney, Barwon Club, Geelong, photographer Mel Randall, 1990 (detail)